You know the feeling: stuck in the grocery aisle with two different food products in your hand, wondering what all those labels, claims and certifications mean and not sure which one matches your values.

Get ready to navigate food marketing claims with ease!

Put a stop to the aisle paralysis with our evidence-based
Food Labels Master Guide.

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We use simple rating system that takes product, price, quality, production, and sourcing into account.

We break down over a dozen common food labels so you can shop with confidence.

Meticulously researched and beautifully designed, our Food Labels 101 Master Guide gives you an at-a-glace breakdown of the most common food labels, certifications, and claims you'll see on food packaging. 

a breakdown which of your core values each label protects, like animal welfare, environmental stewardship, labor rights, and more.

our recommendations to "buy" or "skip" each certiFiCation

a simple rating system easy to use on the go

Inside
you'll find...

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